Insights · Autumn 2026
Notes on winning more of the work you already deserve.
Six plain-spoken guides for trades owners across Canada. No jargon, no invented numbers. Every figure is linked to its source.
In this edition
Start with whichever leak is costing you most. Not sure? That's what a Missed Leads Check is for.
- 01Local SEO for contractorsLocal SEO for contractors in Canada: Google Business Profile and service-area pagesThe two assets that decide whether you show up when someone nearby searches for your trade.3 min
- 02Getting more Google reviewsHow to get more Google reviews for your trades business (without breaking the rules)A simple, repeatable way to turn happy customers into recent five-star reviews.3 min
- 03Local Services Ads in CanadaGoogle Local Services Ads in Canada: are they worth it for contractors?What the Google Verified ads at the top of the page actually are, who qualifies, and how to judge them.3 min
- 04Missed call text back vs AI receptionistMissed call text back vs AI receptionist: which should a contractor use?Two ways to stop losing jobs when you can't pick up, and how to decide.3 min
- 05Quote follow-up and speed to leadQuote follow-up for contractors: how speed to lead wins more jobsMost jobs aren't lost to price. They're lost to silence.3 min
- 06Showing up in AI answersHow local contractors can show up in ChatGPT and Google AI OverviewsMore homeowners are asking AI who to call. Here's what it reads before it answers.3 min
Missed Leads Check
Find out what you're leaving on the table.
Thirty minutes. Your numbers. A clear answer.